Pentland announces new brand partner for footwear
17/10/2018
At the time of the announcement, Karen Millen chief executive, Beth Butterwick, said customers now want the brand to be “a destination lifestyle brand”, which will mean growing the footwear and accessories side of the business, which accounted for around 25% of its product mix in the early part of the century but has decreased since then.
She explained that the company decided to look for a footwear-producing partner because it recognises that it cannot “do all things well”.
She added: “Footwear has to be a key add-on purchase to our customer’s outfit, but we’re not specialists and so we’re leveraging a business that’s been doing it for ages, that understands the sourcing, the design and the style but will also give us really good distribution channels as well.”
Share this story:
