WNBA is Puma’s first sports league partner - footwearbiz: Leading site

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WNBA is Puma’s first sports league partner

08/08/2018
WNBA is Puma’s first sports league partner
Sportswear manufacturer Puma has signed a league-wide footwear deal with the Women’s National Basketball Association (WBNA), the highest level of professional women’s basketball in the US.

It represents Puma’s first deal with a professional sports league. The partnership was announced at the end of July. It will allow Puma to use the WNBA’s trademarks and show the league’s players in its marketing campaigns. 

“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” said Skylar Diggins-Smith, one of the stars of the WNBA. “I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”

Image shows the Puma shoes worn by Skylar Diggins-Smith during the WNBA All-Stars game at the end of July.

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