Champion of digital shoe technology defends leather Oxfords
23/05/2018
Speaking at the 2018 UITIC Congress, Ms van Enter said: “People in the industry who know me know I am a champion of digital technology, but I am also a great believer in craftsmanship. There is no point thinking we can use 3D printing to make a leather Oxford. The only reason companies make and consumers buy shoes like that is because of the quality of the leather.”
She said she is waiting for a merger between craftsmanship and digitilsation because there are certain things a robot can do well and other things people can do well and that it will be interesting to see where the sweet-spot is between the two. “I don’t believe in trying to make everything faster and cheaper. I don’t believe in establishing a McDonald’s for footwear.”