Special celebration for French footwear group
22/11/2017
Founded in 1927 as Établissements Biotteau-Guéry in the small town of Saint-Pierre-Montlimart in western France, the company took the name Eram five years later.
It was a production pioneer in its day, becoming the first shoe company to use plastic soles with the introduction of its Plastiform idea in 1954. At that time, Eram became the largest manufacturer of shoes in France, running ten shoe factories in different parts of the country.
In the 1970s and 1980s, however, its focus began to shift more towards retail than manufacture. It now has 300 stores around the world.
It still runs a workshop in Saint-Pierre-Montlimart and, in 2014, began to use it to teach traditional French shoemaking skills to a new generation. It also still produces product prototypes at this workshop and have even used it to manufacture limited-edition shoes such as a tennis-shoe line called #Choose, which it launched towards the end of its special anniversary year.
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