New faces for adidas in key European markets - footwearbiz: Leading si

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New faces for adidas in key European markets

20/11/2017
Sports group adidas has appointed new general managers for its operations in three of Europe’s most important markets: France, Italy and Iberia.

Following a string of promotions within the group, Nicolas Favre will be the new general manager for adidas France. When Alain Pourcelot was made managing director for western Europe in May, he left a gap in the role of senior vice-president for direct-to-consumer, which Guillaume de Montplanet has now filled. Nicolas Favre is Mr de Montplanet’s successor.

At the same time, Marta Rios is taking the role of general manager for adidas’s business in Spain and Portugal, while Franck Denglos will fulfil the same role in Italy.


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