‘Stabilising demand’ for shoes puts Stella back on - footwearbiz: Lead

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‘Stabilising demand’ for shoes puts Stella back on track

18/08/2017
Footwear group Stella International has released unaudited results for the first six months of 2017. Compared to the same period in 2016, revenues increased by 5.7% to reach $762.4 million. Net profits rose by 11.5% year on year to reach $33.9 million.

Volumes rose too. Stella shipped 27 million pairs of shoes in the first half of this year compared to 25.4 million pairs in the January-June period in 2016, an increase of 6.3%. It attributed the growth to increasing demand for “fashion athletic products” and to what it called “stabilising demand” for its casual and fashion footwear products.

For Stella, fashion athletic products is a term that refers to “a fashionable take on the traditional sports shoe”. These shoes contributed 28.8% of total sales revenues, while casual footwear contributed 29.3%.

Fashion footwear is still Stella’s biggest category, bringing in 36% of all revenues.

In 19 July 2017, Stella completed the sale of 60% of its China retail business. It continues to maintain control over its retail brands: Stella Luna, What For and JKJY by Stella, as well as its retail operations in Europe and other markets.


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