Decathlon seeks to satisfy Nordic walkers with new shoe collection

12/07/2017
Sports and outdoor manufacturer and retail group Decathlon has announced that the latest footwear collection under its Newfeel brand will include, for the first time, shoes specifically aimed at Nordic walkers.

Nordic walking is a fitness activity in which participants use poles and exercise the upper as well as lower body. According to Decathlon, Nordic walkers expend 40% more energy than walkers who use no poles.

The company said on announcing the new collection that, no matter the conditions or the pace at which each walker moves, the shoes in the Newfeel collection will offer them all the “foot flexibility” they need.