Ralph Lauren director heads to Dune

31/05/2017
Footwear group Dune has appointed former Ralph Lauren executive Rob Silsbury to the newly created role of ecommerce and marketing director. 

He will report directly to CEO John Egan. 

Mr Silsbury was director of marketing and ecommerce at Ralph Lauren and also senior vice-president of digital and ecommerce.

Silsbury said: “The Dune Group is a leader in affordable luxury and this is a truly exciting time for the brand. 

 “The opportunities are vast and while we already have some fantastic innovations in place such as a customer facing single view of inventory across channels, I am confident that we can elevate our brands, develop a best-in-class digital strategy and offer a truly seamless experience for our customers across all channels.” 

Mr Silsbury will be based at The Dune Group’s headquarters in London.