Ralph Lauren director heads to Dune
31/05/2017
He will report directly to CEO John Egan.
Mr Silsbury was director of marketing and ecommerce at Ralph Lauren and also senior vice-president of digital and ecommerce.
Silsbury said: “The Dune Group is a leader in affordable luxury and this is a truly exciting time for the brand.
“The opportunities are vast and while we already have some fantastic innovations in place such as a customer facing single view of inventory across channels, I am confident that we can elevate our brands, develop a best-in-class digital strategy and offer a truly seamless experience for our customers across all channels.”
Mr Silsbury will be based at The Dune Group’s headquarters in London.