French sports footwear retailer Courir is rolling - footwearbiz: Lead

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French sports footwear retailer Courir is rolling out a new store concept.

31/01/2017
The company, which has 200 stores across France and 15 in other countries, sold more than 3.5 million pairs of athletic shoes in 2016.

Courir has chosen ‘Wood’ as the theme for its new store concept, concentrating mainly on sycamore-effect, back-lit displays for its sneakers. There are also screens offering shoppers detailed information about different athletic shoe brands.

Its stores in two shopping malls in Paris, at République and at Les Halles, will be the first to switch to the new layout. Five other stores will undergo the transformation in the course of 2017.

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