Story of adidas and Puma to hit the big screen - footwearbiz: Leading

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Story of adidas and Puma to hit the big screen

08/12/2016
A film about the Dassler brothers, Adolf and Rudolf, and how a dispute between them led to the creation of rival sportswear giants adidas and Puma, is currently in development.

The film is being financed ny Fortitude International and will be co-produced by Hollywood actor Andrew Garfield. Talks are currently taking place to find a director and production is scheduled to begin in 2017.

It will depict the true story of the sibling rivalry between the Dassler brothers, which led to them going their separate ways during the 1940s.

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