Nike partners with US leathergoods company
02/12/2016
It forms part of the NikeiD customisation scheme, which allows consumers to personalise their products in a variety of ways.
The project is focused on the Nike Air range, with the Air Forece 1 High, Nike Air Max and Nike Air Huarache among the silhouettes that can be customised. The leather upper is available in four colour options – black, barkroot brown, dark cinder and cognac – with the Nike logo embossed to give the shoe a luxury touch. Customers are also able to add a personalised message to it.
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