Cristiano Ronaldo launches new shoe collection

02/11/2016
Cristiano Ronaldo launches new shoe collection
Real Madrid and Portuguese national team footballer Cristiano Ronaldo has launched a new footwear collection under his CR7 shoe brand.

Based in Lisbon, CR7 works exclusively with Portuguese footwear manufacturers to put together its collections, which are sold through the brand’s website.

The collection for autumn-winter 2016-2017 comprises 17 styles of men’s shoes and boots, ranging in price from the Fontainhas Blake Chelsea boot at just under €400 per pair to the Aviz desert boot at €140.

Launching the collection on social media, the footballer said: “Our collection uses only the finest locally sourced materials with designs that are hand-crafted in Portugal by a team of really talented craftsmen. It was amazing to see the level of detail and dedication that goes into each and every pair and to be part of the entire process, from our first ideas to the final product. I’m so pleased that the collection is available globally and can’t wait to see people walking in my shoes.”