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New product lead for Sanuk brand

12/10/2016
New product lead for Sanuk brand
Deckers-owned lifestyle footwear brand Sanuk has named Frederic De Beule as its new product director. He will take over from Trisha Hegg on October 17. 

Mr De Beule will be responsible for the brand’s creative vision, design direction and future lines for all Sanuk products. He joins from adidas, where he was a senior product manager for the Originals range of products. He has also managed product lines in Europe and the US for Nike.

“I am confident that Frederic’s expertise and vision will further strengthen our product proposition and set the Sanuk brand up for future growth,” said Magnus Wedhammar, Sanuk general manager.

Image courtesy of Deckers.

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