Why the industry will be completely different five years from now
01/06/2016
In a recent conversation with specialist media in Spain, Mr García, who is also a vice-president of industry association FICE, said that the main protagonists in the footwear supply chain used to be the retailers but are now the consumers and that this changes everything.
He explained that in the 1980s and 1990s, the “kings” of footwear were the retailers, and that controlling distribution of the finished product then was even more important than controlling production. “Now the consumer is king,” he said, “and the rest of us are at the service of consumers and have to bring our offerings to them.” Increasingly, though, competitors all over the world are able to offer their collections to the same consumers, through multiple channels.
Basilio García said he believes the way forward is to take a leaf out of fast fashion’s book and run a production set-up that allows companies to design, make and launch shoe collections, not by season, but at the time and in the quantities that the market demands.
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