Online sales can work for smaller companies too, Bells Shoes says
01/06/2016
Online shopping is booming across most of the world. In Bells Shoes’ home market, shoppers are predicted to spend £60 billion online in 2016 according to retail research organisations. To be able to make an impression on this market, Bells works with delivery partner CollectPlus, which allows online buyers to pick up their shoes at a time that suits them from a network of 5,800 small local shops or petrol stations. They can also use CollectPlus to return goods if they change their minds about buying them.
Louissa Wragg, who runs the company’s website, has told footwearbiz that in 2007, Bells Shoes’ first year of selling footwear on the internet, the company dispatched 2,000 pairs. By 2015, this had increased to 23,000 pairs for the year. Ms Wragg made it clear that the partnership with CollectPlus has played “a crucial role” in helping her company achieve this growth of more than 1000%.
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