Footwear-only Momad does better
11/03/2016
Event organiser Ifema ran Modacalzado as a dedicated footwear event twice a year in Madrid until 2013. Early attempts to integrate a footwear exhibition into the wider fashion event Momad Metrópolis left many footwear companies, long-term exhibitors at Modacalzado, feeling dissatisfied. In October 2015 Ifema announced it would run Momad Shoes as a separate event, a month later in the calendar than Momad Metrópolis.
In the build-up, Ifema said 400 companies had signed up (including those in an accessories section). At the end of the inaugural event, footwear industry leaders said the number of shoe companies that took part was 230, but quickly pointed out that this is 20% more than the last co-located Momad footwear component and double the participation of the event in the early part of 2015.
They said the mood might have been better but for a “disastrous” winter season in which collections have sold poorly owing to higher-than-usual temperatures.
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