Technology system will measure feet and capture customer data

02/11/2015
UK-based technology company R&D Core is launching a new, portable foot-measuring and business analytics device, which it says will enable footwear retailers to deliver “a dynamic one-to-one retailing experience and capture powerful, cloud-based, business analytics information”.
 
The system, Solepad, will capture customers’ foot length and width, but will also give information on the styles each customers chooses or the reasons customers give for deciding not to purchase particular shoes. The technology provider has said it believes consumers are looking for “exciting and interactive ways to shop”.