Butterfly Twists targets 25% growth this year - footwearbiz: Leading s

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Butterfly Twists targets 25% growth this year

22/09/2015
Footwear brand Butterfly Twists, whose specialism is a foldable ballet flat that women can carry in their handbags to slip on when heels become too uncomfortable, sold almost 1 million pairs in 2014 to customers in 52 countries turning over £6 million.

This year, the London-based brand is aiming for growth of 25% and a turnover of £7.5 million, according to comments one of the founders, Emmanuel Eribo, made recently to the Financial Times.

Mr Eribo, whose partners are his brother, Frank, and two school friends, Mark Quaradeghini and Philippe Homsy, told the FT that Butterfly Twists launched in 2009 but that it took a number of years before the founders felt confident enough in their idea to give up day-jobs in the City of London.

In 2012, Pentland Brands took a 33% stake in Butterfly Twists and Mr Eribo told the FT the brand is currently being “courted” by other potential investors.

Its product range has expanded to include a wellington-style boot with knitted tops and a sporty-style walking shoe.


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