Pikolinos pays to help football club pick up the pieces
15/06/2015
Elche finished the season in thirteenth place in Spain’s top league, five positions clear of relegation, but at the start of June the football authorities said they were putting the club into the second division for next season because of unpaid taxes. The club has launched an appeal to local businesses to help it meet the debt amid fears that it could close down altogether.
Reports from the region suggest Pikolinos has bought some of the football club’s equity and has also signed up to a substantial advertising contract. Pikolinos’s founder and president, Juan Perán, has said he will try to encouage other business leaders in and around Elche to offer their help too.
Pikolinos, which runs its own tannery, Pies Cuadrados, produced 1.7 million pairs of shoes in 2014 and achieved sales of more than €100 million. Only Tempe, the footwear production arm of the Inditex fashion group, and Mallorcan brand Camper are bigger.
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