Kelme aims for international growth again
12/02/2015
Spanish sports footwear brand Kelme has said it wants to build back up its presence in a number of key markets.
In recent years, Kelme has managed nearly all its business centrally from its headquarters in Alicante but through what it has described as well negotiated licence contracts and strong relationships with retailers, it has been able to maintain a healthy presence in the Netherlands, Belgium and eastern Europe.
The single exception is India, where, thanks to a joint venture agreement with local company Shivas Group, Kelme has ten own-brand stores in New Delhi.
Now it has said it wants to build up its business in other European markets such as France and the UK, as well as in the US and Brazil.
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