The shoe start-up that links Canada, Bali and Mexico
07/01/2015
A clever craftsman on the Indonesian island told Justine Barber not to worry when some boots she liked were unavailable in her size: he measured her feet and calves, worked on the boots in her absence and mailed them to Canada a few weeks later.
She and her sister decided to offer a similar service to other Canadian consumers and set the company up.
It offers an internet-based made-to-measure service as well as an in-person measuring and ordering service in downtown Edmonton.
There is a full range of styles on offer, including ballet flats, heeled boots and five styles of men’s custom brogues.
Rather than have its orders made in Bali, though, Poppy Barley is sending its customers’ measurements and bringing its footwear into Canada from Mexico, working with an artisan manufacturing partner in León, Guanajuato. “Our footwear is handcrafted by talented artisans in León,” the company says. “We proudly manufacture with full transparency, and share this on our website: from production practices to working conditions and employee wages.”
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