Nike targets $2bn extra in women’s business by 2017
Nike is targeting almost 50% growth in its women’s business over the next three years, and has unveiled its spring-summer 2015 women’s collections, including a fresh range of Flyknits, in New York City with 27 top athletes.
“Sport and fitness are powering a new lifestyle shift for women around the world,” said the sportswear company’s CEO, Mark Parker. “Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum and we expect to add another $2 billion in revenue to reach $7 billion by FY17.”
The Nike+ Training Club app for women has been downloaded 16 million times and 9 million women have downloaded the Nike+ Running app.
The line-up of athletes included Olympic gold medallists Allyson Felix, Sanya Richards-Ross and Adelina Sotnikova; two-time tennis Grand Slam champion Li Na; and professional basketball star Skylar Diggins
