Hope yet for Brazilian shoe companies that do “something different”
29/08/2014
In a speech at the start of August, Mr Klein said it was disappointing that, at a time when currency exchange rates were more favourable than they have been for some time, Brazil’s footwear exports had gone down instead of up.
Official figures for the first seven months of 2014 put Brazilian shoe exports at 71.9 million pairs, a decline of 3.1% compared to the same period in 2013.
However, in another speech towards the end of August, Heitor Klein said there were some grounds for optimism after market research organisation IBOPE (the Brazilian Institute of Public Opinion and Statistics) predicted that Brazil’s domestic footwear market will be worth more than $19 billion this year, an increase compared to 2013 of 7.6%.
It also said that of more than 8,000 businesses involved in the Brazilian footwear industry, 94% are small or micro-businesses.
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