Policy change to benefit US-made shoe brands - footwearbiz: Leading si

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Policy change to benefit US-made shoe brands

30/04/2014
The US government has altered a long-debated policy on athletic footwear for its armed forces, meaning they will now have to be made by companies on US soil.

New Balance, which makes a quarter of its shoes in the US, and Wolverine Worldwide have been campaigning for a change for several years. 

Blake Krueger, Wolverine CEO, said: "Our Saucony, Merrell and Bates brands have partnered to advance this effort and we are well into the process of producing state-of-the art athletic shoes at our manufacturing plant in Michigan." 

New Balance’s Matt LeBretton called it a "big win"

Related stories:

Saucony working on first Made in America athletic shoe 18/07/2014

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