Portuguese artisans make “quirky Oxfords” for Fred - footwearbiz: Lead

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Portuguese artisans make “quirky Oxfords” for Fred’s Shoes

16/04/2014
Danish footwear designer Vic Butt has launched his own brand, Fred’s Shoes, choosing artisan shoemakers in Portugal as his manufacturing partners. All of the shoes, which Mr Butt describes as “a quirky Oxford with its own personality and timeless style”, are handmade in Portugal.

Born in New Zealand, Vic Butt moved to Denmark to study design and stayed in the Scandinavian country. He has specialised in footwear design since 2007, working as a freelance designer for a number of clients in Denmark and Portugal.

For Fred’s Shoes, he has said he wanted to create “a footwear equivalent of the little black dress or the plain white shirt”, in other words, a shoe that would work in many situations making it perfect for travelling.

“I want to bring people lifelong products,” he says. “Classic clothing and footwear that lasts is not only better for the consumer’s pocket, it’s also better for the environment.”


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