Italian retail first for ASICS - footwearbiz: Leading site for global

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Italian retail first for ASICS

03/03/2014
Athletic footwear and clothing brand ASICS has opened its first shop-in-shop in Italy, setting up in a Sportland store at the Due Torri shopping centre in Bergamo.

Its principal focus in the Bergamo outlet will be on running and it believes a 3D-foot-scanning facility to help runners make the best available choice of running shoes, depending on foot shape, will prove particularly attractive.

Chief executive of ASICS Italia, Luca Bacherotti, said the company views running as “an important high-performance segment”.


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