New CEO and president for Patagonia

27/01/2014
 Outdoor apparel and footwear brand Patagonia has named Rose Marcario, CEO of Patagonia Works, the parent company of Patagonia, as the new president and CEO of Patagonia. 

Prior to serving as the CEO of Patagonia Works, Marcario served as Patagonia’s COO and CFO. Casey Sheahan will step down as CEO of Patagonia from February 7, 2014.

 Patagonia founder Yvon Chouinard said: “Over the past five years, Rose and Casey have launched great new products and improved our systems while breaking new ground in our commitment to use our business to inspire and implement solutions to the environmental crisis. We’re well positioned for major new initiatives like $20 Million & Change, a fund that invests in likeminded companies, and Patagonia Provisions, our new sustainable food company.” 

“It has been an honour to lead this company through the most successful phase in its history, and was not an easy decision to move on,” Casey Sheahan said. “But Rose and I have been working closely for a while on this transition with the board, and now I can safely pass the reins and settle in back home in Colorado with my family.”

After joining Patagonia in 2008, Ms Marcario embarked on transforming the company’s infrastructure to improve its operations and financial performance. During her time the company has doubled its scale of operations and tripled its profits.