Fashion footwear retailer to expand in 2014
16/12/2013
Former prison officer Stephen Kavanagh founded the footwear company, tReds, in Weymouth in Dorset in 1996. He said he had spotted a gap in the market because Weymouth appeared under-served by mainstream fashion footwear retailers.
The company’s retail network has grown to 33 stores, mostly in smaller towns and cities, but this will increase to 40 in the course of 2014, with employee numbers expanding from 260 to 340.
In April 2013, tReds signed up for a service from Royal Mail called Relay. A network of 1,400 handover points means it can ship stock quickly to all of its stores and to consider new locations that would potentially have stretched its previous logistics network too far.
Commenting on the difference this has made, Stephen Kavanagh has said: “Our focus is not exclusively on smaller towns and cities, but we do look for locations that are not served well, or at all, by fashion footwear retailers. We believe there is plenty of scope to expand the store network in 2014 and beyond. We are no longer tied by the constraints of our own distribution, so that means we can look at locations that were never previously possible.”
Share this story:
