Dedicated ecommerce site for Sam Edelman

14/11/2013
Footwear brand Sam Edelman, owned by Brown Shoe, has launched a new, dedicated ecommerce site to allow customers to browse and shop for its shoes, sandals and boots online.

Founder and brand president, Sam Edelman, described his customers as enthusiastic users of online shopping tools and social media and said the new website would give them online access to the brand directly “in a whole new way”. He added: “Communicating directly with our girl is vital to the growth of the Sam Edelman brand.”