Heritage informs Woolrich’s first footwear collect - footwearbiz: Lead

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Heritage informs Woolrich’s first footwear collection

23/09/2013
Woolrich has hired a team from Portland Product Werks (PPW) to design, source and distribute the outdoor brand’s first footwear collection, due to launch in autumn 2014.

The footwear and slipper collection features wool produced in Woolrich’s mill, said to be the US’s longest continuously running woolen mill.

“A walk through its mill is like stepping back in time,” said Carl Blakeslee, creative director at PPW. “It’s this sentiment that inspired us to create a footwear collection filled with hand-crafted, innovative details that have a heritage authenticity that we felt was lacking in the market.”

PPW will debut the collection at the FFANY trade show in New December and at January’s Outdoor Retailer in Salt Lake City.




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