Icebug marks official North American launch of insole product

16/08/2013
Swedish outdoor footwear brand Icebug officially launched its proprietary line of ArchFlex Insoles for the North American market at the Outdoor Retailer Summer Market exhibition in Salt Lake City at the end of July.

ArchFlex insoles work with the three arches of the foot to offer better balance and function in any footwear, Icebug said. This allows the muscles of the foot to work properly and grow stronger, without overworking the foot and while also providing stability and support.

Scandinavian orthopaedics laboratory Ortolab worked with Icebug on the design of the insoles.