Heavy discounting at UK footwear retailers

01/08/2013
In July, the clothing and footwear category in the UK reported its deepest deflation rate at least 2006, accelerating to 9.7% from 6.7% in June.

Helen Dickinson, British Retail Consortium director general, said: “Shop prices have now fallen for three consecutive months compared with last year and July’s rate showed the biggest drop for six and a half years. This is great news for hard pressed families whose budgets have been squeezed by rising utility bills, transport and other costs. It shows just how hard retailers are working to serve their customers and underlines how deep the promotions and discounts from retailers are at the moment."

She added that there has been significant discounting in the footwear category.

Mike Watkins, head of retailer and business insight at data provider Nielsen, which collates the information for the BRC, said: “While the heat wave is bringing strong sales uplifts for food retailers, it`s holding back some non-food sales growth, so the welcome slowdown in shop price inflation in July should benefit most retailers and help to kick-start consumer demand as we enter the peak holiday period.”