Sales fall at Deckers Outdoor
30/07/2013
Sales at footwear company Teva decreased 8.4% to $31.2 million, while at Sanuk, sales increased 7.5% to $30.1 million.
“We are pleased with the second quarter, and while it is our smallest quarter it was an important transition period for the UGG brand that has positioned the company for a good back half of the year,” said Angel Martinez, group CEO. “We experienced solid sell-through of the Ugg brand’s spring line in our wholesale and ecommerce channels and we believe the consumer response to the initial deliveries of our new transitional fall product has been very positive. While less than favourable weather negatively impacted sandal sales for the Teva and Sanuk brands, we reacted quickly to deliver bottom line results that were better than planned.
“Ugg inventory levels were higher than originally expected at the end of June, mostly due to timing, as certain fall deliveries were accelerated to accommodate factory requests in preparation for their peak production period in the second half of the year. This product will be utilised to fulfil early season demand at key wholesale accounts and will support our expanding direct to consumer channel which includes 36 more stores compared with this time a year ago.”
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