Jack Wolfskin launches fresh corporate identity - footwearbiz: Leading

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Jack Wolfskin launches fresh corporate identity

29/07/2013
Outdoor brand Jack Wolfskin is to launch a new corporate identity with the aim of “reinforcing the brand image with a fresh, new look”.

Its imagery and logo have been reworked in a contemporary style as it prepares to launch its largest amount of new products in its spring/summer 2014 collection.

“This change isn’t intended to reinvent the Jack Wolfskin brand. Rather, it is a careful adaptation with an eye on the future,” said the company in a statement.



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