Heat wave boosts Shoe Zone sales 114%

25/07/2013
UK-based footwear retailer Shoe Zone has reported a 114% increase in sandal sales over the past few weeks as customers make the most of the heat wave.

Around 555,000 pairs, or 82 pairs per minute, were purchased from July 1 to 15.

Children’s sandal sales increased by 194%, women’s by 102% and men’s by 80% compared with the same period last year.

Naomi Shefford, marketing and property director, said: "Consumers have held off making their family summer footwear purchases until they had the confidence that the warmer weather would arrive."