Anta announces its arrival in the Middle East
27/06/2013
It will work with distribution partners to put its shoes into multibrand stores as well as opening a flagship store of its own in Dubai.
Commenting on the announcement, Roy Gomez, director of distribution partner Regal International, said that other brands, including Nike and adidas, had become too expensive for many consumers and that Anta believes it can fill the gap, by offering what he called “professional sportswear products at an affordable price”.
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