OTZ targets Italy with distribution deal
20/06/2013
The label’s footwear is based on the oldest shoe ever found - on Oetzi, a 5,300 year-old prehistoric ice man found frozen in the Italian Oetzal Valley in 1991.
“Artscrafts has established a formidable reputation over the last five decades as a licensee and distributor, working with powerful global brands including Teva, Crocs, Bloch, Spiewak and many others,” said Bob Rief, CEO of OTZ. “We’re confident they are the right partner to help us reach our potential in Europe’s fashion capital.”
Italy is an important territory for the brand’s growth, as well as to its heritage story, it said. “We strongly feel that OTZ will be well-received in the Italian market as it has all the necessary ingredients to appeal to our consumers,” commented Artscrafts’ principal, Alissa Han.
Share this story:
