‘Best ideas are ones you stumble across’ – Puma de - footwearbiz: Lead

News

‘Best ideas are ones you stumble across’ – Puma designer

28/05/2013
Puma’s head of creative and design for the Mobium Elite has told footwearbiz.com that he researches areas he is not an expert in in the hope of finding something that can improve performance footwear as a category, and that the best ideas are usually the ones he “stumbles across”.

Ray Horacek is the brains behind the company’s latest launch, an innovative shoe based on a cat’s paw that expands and contracts with the foot.

“The research, design and prototypes, sample molds, several rounds of testing and the commercialisation process afterward all added up to quite a strenuous yet extremely enjoyable ride,” he added.

The shoe uses a band in a figure of eight to enhance natural spring.

“Several people have told me that they started running after buying Mobium,” added Mr Horacek. “This for me is something very powerful and transformational – not just a transformational idea and product, but one that actually helps change peoples’ lives in a positive way."

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.