Former Nike exec takes top job at LaCrosse - footwearbiz: Leading site

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Former Nike exec takes top job at LaCrosse

23/05/2013
LaCrosse Footwear, a US brand bought by a Japanese retailer last year, has appointed a new president.

Robert Sasaki was formerly a finance director at Nike, where he focused on Asia.

LaCrosse’s CEO Joseph Schneider and chief financial officer David Carlson stepped down when ABC Mart purchased the company for $138 million in July last year.

Mr Sasaki said in a statement: "We recognise the unique opportunity for legendary American heritage brands Danner and LaCrosse to partner with Japan's leading footwear retailer."

The Japanese group has promised investment in manufacturing and distribution in Europe and Asia.

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