Chinese brand targets India - footwearbiz: Leading site for global foo

News

Chinese brand targets India

22/05/2013
Chinese sportswear brand Erke has made its first foray into the Indian market to take advantage of the demand for value-for-money products.

“India is a high-growth market and has strong long-term growth potential in sportswear,” said Ankur Bhatnagar, Erke’s national sales manager for India. “Our ultimate objective is to position Erke amongst the top three sports brands in India.”

By next year, the brand expects its full range to be available in all Indian cities.

Erke currently operates 8,000 stores in 40 countries.

footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.