Puma pins hopes on Mobium as sales decline
30/04/2013
François Henri Pinault said: “Following the appointment of its new CEO, Björn Gulden, Puma will step up the pace of implementation of its transformation plan. In this context, we remain firmly focused on controlling costs and preserving our gross margins.”
The German company reported sales of EUR 781.6 million for the first quarter, 2.3% less than in the same period a year ago.
The shake-up has included a change of senior management in recent months and the closure of 45 stores.
The company is also rejuvenating its product lines, with particular emphasis on the performance running category. The recently launched Puma Mobium line is delivering “encouraging initial sell through”, it said.
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