Adizero sales drive golf division to record quarte - footwearbiz: Lead

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Adizero sales drive golf division to record quarter

25/04/2013
Adidas Golf has announced record footwear sales for the first part of 2013 with February marking the highest sales period for the division of the German brand since it was established in 1999.

Despite seeing a delay in golf course openings due to longer winter conditions around the world, the company reported significant gains in the US, UK and Japan.

“We’ve had some amazing success stories so far this year and we’re not even in the peak of our season yet,” says Ben Sharpe, executive vice-president of adidas Golf. “Behind the launch of the incredibly-light adizero in January, we’ve been able create excitement in the marketplace before many golfers can get out and actually play due to weather. The positive results are proof of our constant innovation and we plan to keep this momentum going throughout the year.”

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