Puma’s environmental calculation strategy adopted - footwearbiz: Lead

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Puma’s environmental calculation strategy adopted by Volcom

15/04/2013
Volcom, the Kering-owned action sports apparel company, has followed the path of sister brand Puma by announcing it will use an “environmental profit and loss” system to calculate the impact of its products as it works towards greater sustainability.

“We have a real opportunity to influence change,” said Jason Steris, Volcom’s newly appointed CEO. “Our investments in a yearly EP&L will help us make better decisions regarding our impact on the environment and will help us better manage long-term risks as we grow the company.”

The EP&L is a means of placing a monetary value on a company’s environmental impact along the supply chain. To aid the company in the process, it has retained the services of Steve Richardson, a former director of material development at outdoor brand Patagonia.

The goals it aims to meet by 2016 include: reducing carbon emissions, waste and water usage by 25%; eliminating PVC in any of its collections; sourcing paper and packaging from recycled sources or well-managed forests; and increasing the amount of sustainable materials and processes in all products.

Derek Sabori, Volcom’s senior director of sustainability, said: “There’s still so much to be done, but we’ve spent a lot of time instilling our sustainability principles into the DNA of the company. The building blocks and the blueprint are there. Now it’s time to execute.”

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