Patagonia Footwear raises money for WWF

28/03/2013
Until April 4, Patagonia Footwear is donating $10 to World Wildlife Fund for every pair of Patagonia shoes purchased at US-based retailer PlanetShoes.com.

“World Wildlife Fund is an extremely important organisation working towards the conservation of our planet’s most vital resources,” said Phil Meynard, CEO of PlanetShoes. “We’re very happy to have the opportunity to support their efforts and sincerely appreciate the generosity of Patagonia and its footwear team.”

Started in 2010, the Patagonia Footwear Advocate Weeks programme allows retail partners to support the 1% For The Planet non-profit organisation of their choosing.

WWF works in 100 countries and is supported by five million members.