Reef appoints Vans director as vice-president of f - footwearbiz: Lead

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Reef appoints Vans director as vice-president of footwear

31/01/2013
Surfwear brand Reef has hired Tom Cooke as vice president of footwear as part of an organisational shake-up designed to drive the brand’s "key strategic initiatives".

The newly-created role will support Reef’s plan to gaining grow Reef’s sandal business as well as develop new product growth in closed-toe footwear. The position will oversee guys’ and girls’ footwear, including the product management, design and development teams.

Mr Cooke will be responsible for overseeing all footwear strategies to ensure synergies for the entire product line, analysing market trends and identifying opportunities.

Reef president Jeff Moore said: “I am pleased to have Tom join the Reef family. His expertise, drive and passion will be a valuable asset as we continue to grow our sandal business as well as expand our closed-toe footwear.”

Tom joins Reef from Vans, where was director of footwear for the core channel, which included Syndicate, Pro-skate, Surf and OTW footwear lines.

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