Skora appoints director of sales - footwearbiz: Leading site for globa

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Skora appoints director of sales

24/01/2013
Skora, a manufacturer of running shoes, has hired a new sales director with responsibility for global sales strategy, brand positioning, marketing and creating sales tools for reps and retailers.

Chris Elkins joins the US-based company – which bills its shoes as encouraging “encourage biomechanically correct running performance with minimal interference” – from Columbia Sportswear and previously worked at outdoor brands Sorel and Mountain Hardwear.

"Chris' sales leadership and organisational experience with fast-growth outdoor brands is superbly suited to us," said David Sypniewski, CEO of Skora. “We hope to leverage his experience, connections and partnerships.”

Mr Elkins added: “I think consumers globally demand passion and legitimacy in the product, and this isn't just a money-making entity. It's a vision and a lifestyle.”

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