Adidas expects "considerable" growth in outdoor se - footwearbiz: Lead

News

Adidas expects "considerable" growth in outdoor sector shoes

17/01/2013
German sportswear group adidas will be promoting a new trekking shoe with added grip at this month’s Outdoor Retailer show in the US – its “first visible product collaboration” with Five Ten since it bought the footwear company in 2011.

It plans to boost sales of its outdoor products to €500 million by 2015, up from €300 million in 2011, according to Bloomberg – an increase of 66%.

It is hoping to grow the division from 2.3% of its revenue in 2011 to 2.9% of the €17 billion of group revenue it forecasts by 2015.

Its head of outdoor, Rolf Reinschmidt, said he expects “considerable” growth driven by Korea and Japan, where there are “very technical outdoor markets that love innovative products”, as well as the US, Germany, China and Russia.



footwearbiz.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.