Wolverine Worldwide announces organisational changes
09/01/2013
As a major part of the change, Wolverine will separate Performance and Lifestyle into separate operating groups. Along with its Heritage group (brands such as Wolverine, Caterpillar Footwear, Bates, Harley-Davidson Footwear, and HyTest), this division means Wolverine Worldwide will now run its business as three operating groups.
Brands that come into the new Performance group are Merrell, Saucony, Chaco, Patagonia Footwear, and Cushe.
Lifestyle will encompass fashion and mainstream consumer brands including Keds, Hush Puppies and Stride Rite, but one of the newly acquired brands, Sperry Top-Sider, will also fit in here. In the build-up to completing the acquisition, Wolverine chief executive, Blake Krueger, compared Sperry with the group’s existing boat-shoe brand Sebago. Sebago isn’t in the Performance group either, but will now come under Heritage.
Gregg Ribatt, former chief executive of the Collective Brands Performance & Lifestyle Group, who initially transferred to Wolverine Worldwide, has now announced that he will leave the group, and indeed the industry.
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