Portugal to invest in footwear promotion - footwearbiz: Leading site f

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Portugal to invest in footwear promotion

02/01/2013
The Portuguese footwear industry is to invest EUR 12 million in 2013 in promoting its shoe brands in various markets around the world.

Portugal currently exports footwear to more than 80 markets around the world. Industry sources say the average price per pair of Portuguese shoes has increased by 20% in the last four years and has now reached EUR 25.

Markets such as South Africa, Brazil, China, Colombia, the United Arab Emirates, Japan and Russia will be among the top priorities in 2013.



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