Karl Lagerfeld will design shoes for Brazilian bra - footwearbiz: Lead

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Karl Lagerfeld will design shoes for Brazilian brand

06/12/2012
Brazilian footwear brand Melissa has agreed a partnership with Karl Lagerfeld. The deal means the German designer will work on four exclusive women’s footwear models for Melissa.

Part of the Grendene footwear group, Melissa has said it will have the four Lagerfeld designs ready for a March 2013 launch.

The brand’s marketing director, Paulo Pedó, said on announcing the partnership: “This is one of the most exciting partnerships Melissa has ever entered into. Karl Lagerfeld is one of the most iconic designers of the twenty-first century and now he is bringing his fashion kingdom to the world of Melissa. We are going to translate his talent, synonymous with haute-couture, into a line of Melissa shoes, making the Lagerfeld brand accessible for all.”

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